M.M Linen New Zealand was extremely excited to exhibit at Heimtextil International Trade Fair for Home & Textiles 2024 at the Messe Frankfurt, Germany!
Founder and Creative Director Kerry Jackson, and Retail and Wholesale Manager Cody McIlroy, along with members of the International team, had the pleasure of attending the Heimtextil Trade Fair in Frankfurt, Germany as part of the M.M Linen team, showcasing M.M Linen to the world!
Heimtextil is an influential and highly regarded international trade fair. A platform for home, contract textiles and textile design. Attendees can experience and discover trends of the season, new products, textile sustainability practices amongst the world's largest range of home textiles. Products and information offers are targeted towards interior design, hospitality and the mega-trend - sleep. The trade fair hosts more than 2800 exhibitors from around 60 nations and approximately 44,000 attendees from all over the world who attend this prestigious fair.
Kerry has attended Heimtex many times in the past as a buyer, and had always dreamed of exhibiting M.M Linen when the time was right. 2024 saw her dreams come to fruition. A very exciting achievement for the brand on a global scale.
After months of planning and hard work from the M.M team, the M.M Linen stand came together so well. The inspiration for the stand was influenced by Aotearoa, New Zealand. Natural and understated finishes such as natural oak and simple whites, complemented with lush greenery, were used to bring bedding and products to life. The Florian wall mural was a statement feature of the stand, installed along the main, back wall, as well as aspects of home, such as New Zealand inspired imagery. Space and light were thoroughly considered, with lots of space to move through the stand with the beds being the real statement.
Kerry and Cody had such a great experience at Heimtextil 2024 and hope to attend again in the future.
